Many Amazon Sellers believe that optimizing and running ads will lead their products to success alone. There are some tricks that you can take advantage of to jumpstart your sales now. And that’s why it is important to understand the Amazon Seller Central Promotions.
The promotions page has plenty of features to help boost your sales and other seller account metrics. Unfortunately, Amazon does not do a good job explaining what each promotion does or how it can help you. That makes it difficult to start building a promotion strategy for your Amazon business.
Giving discounts at product launches are not the only way to take advantage of Seller Central Promotions. You can create cost-effective promotions to help increase visibility, average order rates, conversion rates, and more! We are going to help explain these promotions and give you ideas for you to start taking advantage of them today.
Types of Seller Central Promotions
Amazon has added and removed promotions over time, but 2 of the most important ones still remain. Percentage Off and Buy One Get One Deals can grow your Amazon sales quickly if you use them the right way. Sellers also have the Free Shipping and Giveaway promotions that can help you sell more. Here is what each promotion does:
Free Shipping
This promotion type is self-explanatory. Using a Free Shipping promotion allows you to send your product to customers at no cost. Free Shipping is not as great of a promotion as it once was before the introduction of Seller Fulfilled Prime. However, there are still plenty of people that do not have prime memberships with Amazon. Offering free-shipping can still help non-prime shoppers choose your product over the competition. You can select the type of shipping you want to offer from next-day to standard. You can also choose to offer it on a unit quantity or dollar amount.
Percentage Off
The Percentage Off promotion is probably the most powerful promotion available to sellers. You can offer discounts to customers by offering promo codes, group codes or to all shoppers by posting the code on your listing page. You can also specify the quantity or dollar amount that needs to be purchased for the discount to apply. Finally, you can choose how to apply the discount. We will cover these in more depth and show you how they can help in the next section.
Buy One Get One
BOGO promotions in Seller Central are also self-explanatory. When a buyer purchases a product, they get something else for free. You can choose whether you want that to be the same product or another product in your catalog. These promotions can be good for moving old inventory, liquidating slow-selling products, or trying to increase your sales. You need to be careful with setting these promotions up to make sure you don’t give away all your inventory.
Giveaway
Creating sweepstakes with giveaway promotions in Seller Central is a good way to create buzz around your product. Amazon will do all the leg work and show the promotion to sellers who may be likely to buy this product. This can lead to them actually buying your product outside of the giveaway promotion. At the very least it can increase your brand recognition and awareness on the Amazon platform.
Growing Your Sales with Amazon Seller Central Promotions
We at AMZ Advisers believe that the Percentage Off Promotions are the best promotion type that you can implement into your marketing strategy.
The first way to utilize a percentage of promotion in seller central would be for product launches. Pulling off a proper product launch is not as easy as it once was. We still recommend creating single-use promo codes and using platforms like jumpsend. However, it will not be as effective as it once was. A better way to launch would be to build an audience around your product or utilizing an existing email list you may have.
Building an audience for your brand and capturing emails from off-Amazon eCommerce platforms is one of the best ways to continuously grow your brand over time. It does take a long time, hard work, and crafting the right content for your specific audience.
One of the best ways to utilize the percentage of promotions is to create tiered promotion offerings for your product catalog. An example would be to give a 5-10% discount when a shopper buys 2 of your products. These promotions are particularly effective with consumables where the customer is going to need to purchase the product again in the future.
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